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Lélia
Ghinéa

IP & Communication
Legal Counsel

My journey Sustainable Development Art

I have a master's degree in digital law and intellectual property, and a DU in ICT law. I am passionate about innovation, new technologies and communication. The subject of my thesis was on "Blockchain, NFT, metavers: adaptation or (r)evolution in the legal world?"

I traveled alone and worked for 2 years in Canada. There I learned English, acquired new professional skills, but I also learned a lot about myself.
I then worked in Switzerland for a company formerly named TYXIT. I was in charge of creating a strategy around different topics such as: personal data management, copyright management, creation of metavers and NFTs.

I then came back to France. I am currently working for DECATHLON, with missions related to industrial property, trademarks, designs, patents, and communication (athlete, influencer, model), as well as engaging with emerging areas such as the metaverse, NFTs and green IP.


Lélia Ghinéa

Art

Art is much more than just a passion for me, it's a real love affair that began when I was a child. For many years, the sheet of paper and the colour palette were my most faithful companions.

However, with the evolution of technology, I ventured into the digital world and found a new canvas for my artistic expression. What I love: details, dots, lines, and the style of engraving.

In addition to drawing, photography has become another form of artistic expression that I cherish. My lens captures the beauty of architectural lines and landscapes, transforming reality into geometric compositions and moments frozen in time. Nature, in particular, moves my soul.

The artists who have influenced my artistic vision and who continue to guide me are masters in the art of photography. Henri Cartier-Bresson, Ansel Adams, Fan Ho and Andre Kertesz are some of my favourite artists.

For me, art is an infinite source of creativity, a way of capturing the beauty of the world around me and conveying emotions and stories. It's a passion that continues to grow and evolve, inspiring me to explore new artistic avenues and share my vision of the world with others who are sensitive to the magic of art.

My journey

  1. Volonteer

    Theater

    Sept 2016 - June 2018 / Poitiers, FR

    - Promote the various activities of the national stage by sharing news to stimulate interest in live performances and films.
    - Responsibilities include running a dedicated Facebook page and spreading information.

  2. Volonteer

    Greenpeace

    Sept 2016 - June 2018 / Poitiers, FR

    - Promote the various activities of greenpeace.
    - Raise awareness of environmental issues among the local population.

  3. Trainee - Film Distribution & Exploitation Assistant

    Kinozoom

    March 2017 - August 2017 / La Rochelle, FR

    - Prepared the distribution of a film, distribution agreement, visa preparation.
    - Proposition for cinema services for the city council: researching and creation of the appropriate contract. ■ Drafting of contracts for the assignment of rights, administrative tasks, particularly with the CNC

  4. Fitness Department Employee

    Decathlon SA

    Sept 2017 - May 2019 / Poitiers, FR
  5. Legal Trainee - Trademark department

    Decathlon SA

    May 2019 - August 2019 / Lille, FR

    - Creation of trademark and domain name audits,
    - Trademark protection (filings and audits),
    - Creation of digital poster to fight counterfeiting, removal of counterfeit sites,
    - Contract proofreading.

  6. Foreign Experience

    Vancouver, CA

    Sept 2019 - Sept 2021
  7. ILAC DIPLOMA

    Oct 2019 / Vancouver, CA

    Diploma with level 13 "advanced"

  8. Junior Assistant Manager

    Exposure Clothing

    Fev 2020 - Nov 2020 / Vancouver, CA
  9. Bilingual Customer Service Representative (English / French)

    Lush Costmetics

    Nov 2020 - June 2021 / Vancouver, CA
  10. MASTER’S DEGREE & UNIVERSITY DIPLOMA

    2021 - 2022 / Poitiers, FR

    Digital Law Master’s degree and University Diploma at Magistere of Information and Communication Technology (ICT)

  11. Freelance

    Oxbridge Angels | Oxbridge Capital Partners

    Oct 2021 - Nov 2022

    - Investor and database management
    - Creation of logos and visuals
    - Video editing
    - Creation of a online store
    - Creation of a newsletter

  12. Legal trainee

    TYXIT SA

    Jan 2022 - July 2022 / Lausanne, CH

    Legal trainee – IT/IP, data protection

    IT/RGPD: GDPR Compliance (Implementation of cookies, newsletter consent, personal data management...)
    IP: Implementation of a copyright policy, as well as the accessibility of users and children (-16 years old) on the website and software

  13. IP, Innovation & Communication Legal Advisor

    Decathlon SA

    Jul 2022 - Today / Lille, FR

    - Support and advise innovation-related teams in securing and protecting their product offering while promoting informed, secure, operational decision-making in support of the business;
    - Draft, negotiate and validate contracts related to innovation and co-creation with external partners;
    - Draft, negotiate and validate contracts related to the field of communication (technical partnership, model, influencer, sports events...);
    - Train the operational teams;
    - Prevent risks, manage litigation and pre-litigation;
    - Update legal tools and carry out legal monitoring;
    - Establish a legal policy on NFTs, metavers and green IP.

Sustainable Development

My commitment to the environment began a few years ago when I volunteered with Greenpeace for a year while continuing my studies. This experience opened my eyes to the urgent need to protect our planet.

On a daily basis, I try to adopt a lifestyle that respects the environment.

Within my company, I try to raise awareness of the importance of sustainable development among my colleagues. I have put forward ideas for integrating sustainable policies in the areas of intellectual property and in the company organisation. My aim is to help make the company more environmentally friendly and to promote ethical initiatives.

My interest in sustainable development is more than just a concern; it guides my lifestyle and influences my professional approach. I am convinced that innovation and sustainability can go hand in hand, and I am determined to play an active role in building a future that is more respectful of the planet.