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Lélia
Ghinéa

IP & Communication
Legal Counsel

My journey Sustainable Development Art

I have a master's degree in digital law and intellectual property, and a DU in ICT law. I am passionate about innovation, new technologies and communication. The subject of my thesis was on "Blockchain, NFT, metavers: adaptation or (r)evolution in the legal world?"

I traveled alone and worked for 2 years in Canada. There I learned English, acquired new professional skills, but I also learned a lot about myself.
I then worked in Switzerland for a company formerly named TYXIT. I was in charge of creating a strategy around different topics such as: personal data management, copyright management, creation of metavers and NFTs.

I then came back to France. I am currently working for DECATHLON, with missions related to industrial property, trademarks, designs, patents, and communication (athlete, influencer, model), as well as engaging with emerging areas such as the metaverse, NFTs and green IP.


Lélia Ghinéa

Art

Art has always been a fundamental part of my life. From my early years, paper and color were my preferred means of expression, and over time my practice evolved towards digital creation and photography.

My artistic approach is closely connected to the environment. Through my illustrations and photographs, I explore the dialogue between nature, form, and emotion, seeking to highlight both its beauty and its vulnerability.

Music is another essential part of my creative universe. When I mix, I always integrate a message related to the environment, combining rhythm and awareness. I also play the harmonica, which allows me to express emotion in a more instinctive way.

For me, art is not only a form of expression but also a commitment. It is a way to inspire reflection, convey emotion, and promote a more conscious relationship with the world around us.

My journey

  1. Volonteer

    Theater

    Sept 2016 - June 2018 / Poitiers, FR

    - Promote the various activities of the national stage by sharing news to stimulate interest in live performances and films.
    - Responsibilities include running a dedicated Facebook page and spreading information.

  2. Volonteer

    Greenpeace

    Sept 2016 - June 2018 / Poitiers, FR

    - Promote the various activities of greenpeace.
    - Raise awareness of environmental issues among the local population.

  3. Trainee - Film Distribution & Exploitation Assistant

    Kinozoom

    March 2017 - August 2017 / La Rochelle, FR

    - Prepared the distribution of a film, distribution agreement, visa preparation.
    - Proposition for cinema services for the city council: researching and creation of the appropriate contract. ■ Drafting of contracts for the assignment of rights, administrative tasks, particularly with the CNC

  4. Fitness Department Employee

    Decathlon SA

    Sept 2017 - May 2019 / Poitiers, FR
  5. Legal Trainee - Trademark department

    Decathlon SA

    May 2019 - August 2019 / Lille, FR

    - Creation of trademark and domain name audits,
    - Trademark protection (filings and audits),
    - Creation of digital poster to fight counterfeiting, removal of counterfeit sites,
    - Contract proofreading.

  6. Foreign Experience

    Vancouver, CA

    Sept 2019 - Sept 2021
  7. ILAC DIPLOMA

    Oct 2019 / Vancouver, CA

    Diploma with level 13 "advanced"

  8. Junior Assistant Manager

    Exposure Clothing

    Fev 2020 - Nov 2020 / Vancouver, CA
  9. Bilingual Customer Service Representative (English / French)

    Lush Costmetics

    Nov 2020 - June 2021 / Vancouver, CA
  10. MASTER’S DEGREE & UNIVERSITY DIPLOMA

    2021 - 2022 / Poitiers, FR

    Digital Law Master’s degree and University Diploma at Magistere of Information and Communication Technology (ICT)

  11. Freelance

    Oxbridge Angels | Oxbridge Capital Partners

    Oct 2021 - Nov 2022

    - Investor and database management
    - Creation of logos and visuals
    - Video editing
    - Creation of a online store
    - Creation of a newsletter

  12. Legal trainee

    TYXIT SA

    Jan 2022 - July 2022 / Lausanne, CH

    Legal trainee – IT/IP, data protection

    IT/RGPD: GDPR Compliance (Implementation of cookies, newsletter consent, personal data management...)
    IP: Implementation of a copyright policy, as well as the accessibility of users and children (-16 years old) on the website and software

  13. IP, Innovation & Communication Legal Advisor

    Decathlon SA

    Jul 2022 - Jan 2025 / Lille, FR

    - Support and advise innovation-related teams in securing and protecting their product offering while promoting informed, secure, operational decision-making in support of the business;
    - Draft, negotiate and validate contracts related to innovation and co-creation with external partners;
    - Draft, negotiate and validate contracts related to the field of communication (technical partnership, model, influencer, sports events...);
    - Train the operational teams;
    - Prevent risks, manage litigation and pre-litigation;
    - Update legal tools and carry out legal monitoring;
    - Establish a legal policy on NFTs, metavers and green IP.

  14. IP & IT Legal Advisor

    id est avocats

    Feb 2025 - Today / Lausanne, CH

    - Draft and negotiate contracts related to intellectual property, distribution, and information technologies.
    - Provide strategic support to clients in the protection, enhancement, and governance of their assets.
    - Manage complex legal projects: coordinate cross-functional teams, monitor deliverables, and ensure deadlines are met.
    - Conduct regulatory and technological monitoring in the fields of intellectual property, digital law, and sustainable development.

Sustainable Development

My commitment to the environment began a few years ago when I volunteered with Greenpeace for a year while continuing my studies. During that time, I also took part in various social sustainability initiatives, such as organizing gratiferias (free markets), which reinforced my belief in collective and responsible consumption.

On a daily basis, I strive to adopt an environmentally conscious lifestyle.

In my previous company, I initiated and co-wrote a manifesto that connected Intellectual Property and Sustainable Development. I also helped develop a policy designed to promote sustainability within the IP field, addressing both the benefits and the potential risks linked to responsible innovation.

I am currently working in a B Corp–certified law firm, where I continue to advocate for ethical practices and sustainable approaches in our professional activities. My goal is to contribute to a work environment that is both environmentally and socially responsible.

My interest in sustainable development is not just a personal conviction; it shapes my daily life and professional mindset. I firmly believe that innovation and sustainability can move forward together, and I am committed to actively contributing to a more respectful and equitable future for our planet.